Mohamad Safi

How important are mistakes in UX Design?

Team meetings are where the magic of psychological safety take place most of the time. Photo by Leon from Unsplash

We all know mistakes are one of the key elements in creating user centric products and services.

Think about it for a minute, as UX Designers our job is to discover and define a problem to then develop and deliver a solution. If…

Credits to Gemma Alcodori and ArtInUX for inspiring this banner design.

Have you ever found yourself in a challenging situation where you just couldn’t stop until you achieved your goal?

Think about it for a second, maybe it was that moment when you worked up the courage to speak to a person you were attracted to, even though you were terrified…

Source: https://giphy.com/gifs/thegoodplace-nbc-the-good-place-tgp-VhdFLpAxTT23RYlVlJ/links

Over the past weekend I had the pleasure of participating in the E3 Startup Turbo Hackathon that was hosted by ESADE at one of Aticco’s Co-working spaces in sunny Barcelona. …

2D cube vs. 3D cube; a metaphor for being remotely on a screen vs. in person

We are Viola Miebach and Mohamad Safi. Our common passion and interests brought us to writing this article.

I, Mohamad, am a UX Designer with a background in Psychology and Research focused on understanding people’s behaviours and their needs to create meaningful experiences for stakeholders and users.

Viola, is a…

Hidden face behind a tablet, online sessions tend to loose the human touch.

We are Viola Miebach and Mohamad Safi. Our common passion and interests brought us to writing this article about our experience adapting to remote research.

Viola is a UX Designer with a background in Business Management and Marketing. Her passion lies within bringing forward technological transformation and humanising digital experiences…

Mohamad Safi

Helping people broaden their perspective to grow inside and out

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