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Mohamad Safi

Tips and tricks on how to implement a work dynamic that will help UX design teams shed light on deep insights.

How important are mistakes in UX Design?

Team meetings are where the magic of psychological safety take place most of the time. Photo by Leon from Unsplash

We all know mistakes are one of the key elements in creating user centric products and services.

Think about it for a minute, as UX Designers our job is to discover and define a problem to then develop and deliver a solution. If done properly, this process helps us stumble upon noteworthy mistakes that will make future iterations more effective at solving a given problem.

Whether you are learning the ropes of UX Design or you have years of experience in the field, psychological safety can provide an adequate environment for you and…


A guide on how to develop a trait that enables a healthy work life balance.

Credits to Gemma Alcodori and ArtInUX for inspiring this banner design.

Have you ever found yourself in a challenging situation where you just couldn’t stop until you achieved your goal?

Think about it for a second, maybe it was that moment when you worked up the courage to speak to a person you were attracted to, even though you were terrified, and doing so put you outside of your comfort zone. Maybe it was when you landed your first job and even though it wasn’t what you expected, you persisted in doing the best you could until you were eventually promoted or found the job you love.

If this resonated with…


A story about what it’s like to collaborate with a cross-functional team in a limited time frame to present a project to potential investors.

Source: https://giphy.com/gifs/thegoodplace-nbc-the-good-place-tgp-VhdFLpAxTT23RYlVlJ/links

Over the past weekend I had the pleasure of participating in the E3 Startup Turbo Hackathon that was hosted by ESADE at one of Aticco’s Co-working spaces in sunny Barcelona. It was the first time I participated in a live event since the start of the COVID-19 pandemic and I couldn’t be happier with the experience I had.

We were over 50 creative individuals from multidisciplinary backgrounds coming together to learn, share ideas and network with each other. The main idea was to put together teams that had at least one programmer, one designer and 3 entrepreneurs to…


A co-written analysis of a diary study showcasing the takeaways on humanising remote UX research and insights of a remote meet-up with experts in the field.

2D cube vs. 3D cube; a metaphor for being remotely on a screen vs. in person

We are Viola Miebach and Mohamad Safi. Our common passion and interests brought us to writing this article.

I, Mohamad, am a UX Designer with a background in Psychology and Research focused on understanding people’s behaviours and their needs to create meaningful experiences for stakeholders and users.

Viola, is a UX Designer with a background in Business Management and Marketing. Her passion lies within bringing forward technological transformation and humanising digital experiences and currently she is undertaking a Masters in User Experience Design.

Together we believe that it is possible to humanise remote user research and we want to share…


A co-written guide on how to collaborate, recruit and conduct moderated user research in a remote setting and how to not loose the human touch shifting online.

Hidden face behind a tablet, online sessions tend to loose the human touch.

We are Viola Miebach and Mohamad Safi. Our common passion and interests brought us to writing this article about our experience adapting to remote research.

Viola is a UX Designer with a background in Business Management and Marketing. Her passion lies within bringing forward technological transformation and humanising digital experiences and currently she is undertaking a Masters in User Experience Design.

Mohamad is a UX Designer with a background in Psychology and Research focused on understanding people’s behaviours and their needs to create meaningful experiences for users and stakeholders.

Together we believe that it is possible to humanise remote user…

Mohamad Safi

Helping people broaden their perspective to grow inside and out

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